Bowel Cancer Australia today launched a bold new awareness campaign, voiced by internationally acclaimed actress, Miriam Margolyes, for Bowel Cancer Awareness Month 2022.
The new advertising campaign, Home to one of Australia’s most preventable cancers, features a computer-generated female model to create a high-impact commercial that focuses on polyps growing inside a ‘talking bowel’.
Ms Margolyes was enthusiastic in providing the ‘talking bowel’ with its own unique personality.
“I was delighted to assist Bowel Cancer Australia with their latest campaign. I have been the voice of a variety of characters over the years, but a talking bowel is a first!”
“Quite simply, people need to take bowel cancer seriously. Give a $#*! about your bowel, it could save your life,” Ms Margolyes said.
Based on the concept of the forgotten organ, the striking imagery talks directly to Australians, helping to visualise polyps and the bowel, raising awareness for the need to screen - looking for pre-cancer or cancer in healthy people (i.e., those who have no symptoms of the disease).
The latest installment, developed by production company, AIRBAG, is an evolution of Bowel Cancer Australia’s 2018 multi award-winning campaign, Home to Australia’s Second Deadliest Cancer, voiced by Bill Bailey.
Bowel cancer deaths can be prevented through the early detection and removal of polyps.
“We want to prevent polyps turning into early-stage cancers. With regular screening, most polyps can be found and removed before they have the chance do so,” Bowel Cancer Australia Medical Director, Graham Newstead AM said.
Almost 99 percent of bowel cancer cases can be successfully treated when detected early so take the advice of the ‘talking bowel’, “it’s up to you to get me looked at. Got it!“
June is Bowel Cancer Awareness Month – Bowel Cancer Australia’s signature event to raise awareness of Australia’s second deadliest cancer and funds for the leading community-funded charity dedicated to prevention, early diagnosis, research, quality treatment and the best care for everyone affected by bowel cancer.
For more information visit – bowelcanceraustralia.org or call 1800 555 494.