The impact of promotion and advertising campaigns on bowel cancer awareness and screening-uptake is clear when reviewing data released today by the Australian Institute of Health and Welfare (AIHW).
Dating back to 2014, the numbers show more National Bowel Cancer Screening Program (NBCSP) kits are completed in the June and September quarters every year than at any other time, highlighting the important influence Bowel Cancer Awareness Month is having on people’s behaviour.
Bowel Cancer Awareness Month is a Bowel Cancer Australia initiative that lasts the entire month of June, with an impact that can be everlasting. It creates a tremendous opportunity to spread and reinforce messages about the importance of early detection and intervention in the successful treatment of bowel cancer and includes events such as Red Apple Day and Never2Young Awareness Week.