This World Cancer Day (4 February 2025) we’re calling on you to play your part in to creating a world where we look beyond the disease and see the person before the patient.

Cancer is more than just a medical diagnosis – it’s a deeply personal matter.

That’s why a people-centred approach to (bowel) cancer care that fully integrates each individual’s unique needs, with compassion and empathy, leads to the best health outcomes.

Join Bowel Cancer Australia’s World Cancer Day social media campaign and help us to champion what matters most to people impacted by bowel cancer by sharing one (or more) of the below priorities.

  • Providing person-centred care uniquely designed for you.
  • Every bowel cancer patient deserves to have access to a specialist Bowel Care Nurse.
  • Raising bowel cancer awareness and providing people who want to screen the opportunity to do so.
  • Its time to put people back at the centre of care and their stories at the heart of the conversation.
  • A person-centred approach to bowel cancer care that fully integrates each individual’s unique needs, with compassion and empathy leads to the best health outcomes.

Check out our selection of free shareable social media images here.

United in our message. Unique in our stories.

Bowel cancer touches thousands of lives in countless ways, but it doesn’t define who we are.
We are more than a disease, more than a statistic.

Bowel cancer turns your world upside down, and behind every diagnosis lies a unique human story.

Share your unique bowel cancer story here.

“I am now eight months into five years of cancer surveillance, with regular scans and check-ups. Friends and family tell me that it is all over now, that I am cured and to forget about it, but that’s not the reality. Whether they don’t fully understand or simply want to believe the best, the truth is that there’s still a chance the cancer could come back.

The physical toll lingers, I still suffer with nerve damage, sun sensitivity, and fatigue remind me daily of what I’ve endured. But I’ve also gained a new perspective. Life feels more precious now.
I’m determined not to let cancer define me. Whatever you’re feeling – fear, anger, or numbness – if you feel like you’re letting down those around you, or if you have moments where you feel like giving up – it’s okay. You’re not failing. You’re surviving.

Always remember that you are not alone. Most importantly, make sure to love yourself. You are worth fighting for.” ~ Grant.

Join Grant and people around the world in sharing a photo or video of yourself upside down this World Cancer Day on social media, along with your unique bowel cancer story.

Be sure to tag @BowelCancerAustralia #WorldCancerDay and #UnitedByUnique

Join the Upside Down Challenge

Cancer can change your perspective on everything: life, relationships, the future. While feelings of grief, pain and healing may be shared. Each cancer experience is unique.

Challenge yourself to complete a gravity defying feat, whether big or small, and encourage others to do the same.

Because awareness and fundraising activities not only inspire, but they also bring us together and help grow our understanding.

Handstands, Cartwheels, Somersaults, Headstands, Yoga, Gymnastics, Skydiving, Bungee Jumping and more. Choose your challenge.

Create an online fundraising page for Bowel Cancer Australia or make a donation here now.

Upside Down Ideas:

The classic: Do a Headstand.
The show-off: Do a Handstand.
The acrobat: Tumble into a Somersault.
The bat: Hang by bent legs from the Monkey Bars.
The daredevil: Skydive, Bungee Jump or ride a twisty Roller Coaster.
The wheel deal: Grab a partner and try Wheelbarrow Walks in this fun relay version!
The Yogini: Push up into Bridge Pose or try Plow Pose, Downward Dog Pose, or Crow Pose.
The gymnast: Stick the landing on your Cartwheel.
The swimmer: Dive off the board, do Handstands in the pool or try some Synchronised Swimming.
The playground pro: Go down the slide headfirst! Lean waaaaay back on the swing! Try flips on the bars…or hang by your knees!

Published: February 1, 2025

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