Described by observers as a “simple and fun way to effectively educate people about bowel cancer” that was “very awesome and very well done,” comments about Bowel Cancer Australia's big bowel were enthusiastically positive.
The incredible exhibit travelled throughout the state, stopping off in Launceston, Burnie and several different spots around Hobart including the iconic Salamanca Markets.
The tour kicked off on Salamanca Lawn – a bright and highly visible place that attracted many curious onlookers.
The Big Bowel then travelled on to Bunnings Glenorchy where it stayed on longer than originally planned as the rush of attendees were consistently high.
Calvary Healthcare hosted the Big Bowel next, with staff from the Endoscopy Unit on hand to any answer questions by hospital visitors who stopped by for a look.
The Bunnings in Newnham, Launceston proved to be one of the most well attended locations on the Tour with many locals stopping by to check out the exhibit and ask for information. These ‘one-on-one’ sessions have traditionally been very useful in raising awareness as visitors can explore the various stages of bowel cancer and clarify any questions they might have.
On its way to its next location, the owners of the Beauty Point Tourist Park enthusiastically supported the cause and donated a stay at the cabin overnight to Tour members. This gave our team the chance to engage with fellow guests on the topic of bowel cancer awareness.
Our Burnie activation drew the biggest crowds with great help from onsite staff. The manager at Bunnings Warehouse Reeve Street was a great advocate for raising awareness of bowel cancer as her mother had passed away from the disease.
Visitors were provided with BowelScreen Australia screening kits and encouraged to educate themselves about the bowel cancer risk factors.
The media coverage of the Tour also helped raise its profile and pique curiosity with local radio station Sea FM 107.7 sending along two presenters – Jess and Lee – to do a video tour and interview which was posted online.
Articles and photos appeared in newspapers The Advocate, The Examiner and The Mercury and several local radio stations including LAFM and ultra106.5fm followed the story, making their listeners aware of the Tour.
The Big Bowel was accompanied by a Bowel Cancer Australia branded Airstream which attracted a lot of attention and was a huge hit with families.
A big thank you to everyone in the Tasmanian community who came out to support the Big Bowel and made time in their day to chat to our volunteers and learn more about Australia’s second deadliest cancer killer.
We hope to do it all again soon so watch this space for dates and locations for upcoming tours!