Our apple logo and apple pin symbolise the bowel cancer message.

The outline of the apple logo appears as an abstract of a human colon.

The small hole in the apple is caused by a worm.  If detected early and removed, the worm is unable to infect and kill the otherwise healthy apple. 

It's the same with people - if bowel cancer is detected early through screening it can be removed and people can continue to enjoy a healthy life.

Apples are also a nutritious source of dietary fibre.