Our apple logo and apple pin symbolise the bowel cancer message.
The outline of the apple logo appears as an abstract of a human colon.
The small hole in the apple is caused by a worm. If detected early and removed, the worm is unable to continue affecting the apple or the health of the tree.
It's the same with people. If bowel cancer is detected early it can be treated successfully and people can continue to enjoy life.
Apples are also a nutritious source of dietary fibre.