Our apple logo and apple pin symbolise the bowel cancer message.
The outline of the apple logo appears as an abstract of a human colon.
The small hole in the apple is caused by a worm. If detected early and removed, the worm is unable to infect and kill the otherwise healthy apple.
It's the same with people - if bowel cancer is detected early through screening it can be removed and people can continue to enjoy a healthy life.
Apples are also a nutritious source of dietary fibre.